Universal Music Group Internship Portfolio
A sample of the digital marketing projects I created summer 2022!
As an intern with the digital marketing team at Universal Music Enterprises (the catalog division of Universal Music Group), I was able to gain insight behind the major marketing campaigns that occur for franchise and legacy artists, such as The Beatles, Guns N’ Roses, Bob Marley, The Beach Boys and many more. Below you will find a few of the projects I completed this summer!
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Using Adobe Photoshop, I designed various advertisements specs for new release albums, as well as limited edition vinyl drops.
Animated Assets
Next, I worked on making digital assets for various social media platforms, surrounding resurgent tracks, anniversary releases and other seasonal celebrations using Adobe Photoshop/Premiere.
Animated asset announcing Fergie’s pride playlist, posted on Instagram (@UMGCATALOG) for 10.3K followers.
Resurgent track asset surrounding Musical Youth’s “Pass The Dutchie” being added to Apple Music’s ‘Viral Hits’ playlist, posted on Instagram (@UNIVERSALMUSICGROUP) with 791K followers.
Spotify Canvases
Additionally, I worked with Spotify representatives to create digital canvas videos that were displayed behind the interface while users stream the tracks in celebration of major anniversary album releases, as well as advertisements for Spotify’s homepage. All videos were edited using Adobe Premiere.
Spotify Canvas for Guns N’ Roses “It’s So Easy” in honor of the anniversary of “Appetite For Destruction.” 24M monthly listeners.
Spotify Canvas for Shania Twain’s “That Don’t Impress Me Much” in honor of the anniversary of “Come On Over.” 12M monthly listeners.
Spotify Canvas for Maroon 5’s “This Love” in honor of the anniversary of “Songs About Jane.” 57M monthly listeners.
Spotify homepage takeover advertisements for Eminem’s “The Eminem Show” album extended edition. 52M monthly listeners.
Franchise One Sheets
During meetings between artist representatives and upper management, the labels will ask for an updated document that showcases the current streaming statistics and major relevant events of each represented artist. I was able to create these “one sheets” for the current season of streaming, with all the updated information regarding UMG’s legacy artists.
